Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the brand new Sainsburys Online Store you'll find everything that you'd find in your local Sainsburys plus much else besides, including the Sainsburys Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsburys online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsburys you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Tu 5 Piece Gadgets Set Black
Every kitchen needs a few classy gadgets for those specialised culinary tasks. This handsome set from Sainsbury's comprises all the essentials - a tin opener, pizza cutter, Y-shaped vegetable peeler, spice or parmesan grater and garlic crusher - each of them functional and elegant in gleaming stainless steel with shiny black handle. It's everything your kitchen requires in one single set!

Tefal Rice and Slow Cooker 4 in 1
Cooking rice is one of those seemingly simple things that can be so tricky to master, often ending up too stodgy, burnt or full of starch, which is why Tefal has designed this foolproof rice cooker that will ensure you end up with light, fluffy, plump rice time after time. The beauty of this rice cooker by Tefal is that it can also cook delicious porridge, vegetables and meat or fish. With a maximum cooking time of nine hours, it's possible to pop your rice on in the morning, head out to work and know that

Tu Flocked Damask Cushion Black and White
Dress your home with this Tu Black and White Flocked Damask cushion. This classic 43 x 43cm cushion feels great against the skin, and the velvety flocking gives the cushion character, texture and style. The cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Fight Night Round 4 for PS3
Become the greatest! Start as a lowly beginner, train, and fight your way to the top with this boxing game from EA Sports for PlayStation 3. A hyper-realistic physics engine lets you box like never before, mimicking real boxing matches in great detail. Brilliant graphics, a single-player mode and varied internet play lets you pit your boxer against the whole world! The single player game has you starting as a beginner boxer. Guide your man through a career that can culminate in world title fights. Glory in

Sainsbury's Shaggy Chenille Bath Mat Terracotta
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Garmin Nuvi 215 Sat Nav
The Garmin Nuvi 215 is a great little entry-level travel aid for navigating your way through traffic or on foot in the UK or Ireland. Its bright, large touchscreen makes it easy to use and it's small enough to slip into a bag or pocket if you're out and about. If you're driving, it'll speak the road names and direction instructions, letting you keep your eyes on the road. Another great function for this is the Bluetooth connection allowing hands-free phone calls. The device is pre-loaded with maps for the

Too Cute Twins
Twice the cuteness, twice the fun! The Too Cute Twins are adorable life size baby dolls - a boy and a girl - who talk to each other! The twins talk and sing, rhyme and tell each other jokes - with over 100 phrases, they never run out of things to say to each other! The twins come together in a set, along with loads of play and feeding accessories, and their heads and arms are moveable. They have soft hair that can be combed and groomed. They love to be hugged, fed, talked to and played with, but at the end

Toshiba 37RV635DB 37" Full HD 1080p Digital LCD TV
This fantastic Toshiba LCD TV is a piece of state-of-the-art technology. With Meta Brain, resolution+, active vision II and autoview, amid a range of other features like gameview, JPEG viewer and eco panel, it's sure to keep you entertained. Resolution+ and Active Vision II technology enhance edge detail and texture while providing the sharpest, richest and highest-definition quality possible. The autoview function means the television will adapt to its surroundings, taking into account both the onscreen c

Toshiba Regza 37AV635DB 37" HD Ready Digital LCD TV
This HD Ready LCD screen from Toshiba is a great TV, with a range of useful technologies built-in to keep the clutter down. It has a digital tuner to get Freeview, while it also has 4 HDMI ports and a range of cutting edge picture-enhancing technologies. This model features Toshiba's Meta Brain, which effortlessly controls a range of picture improvement technologies such as Resolution+ to increase edge detail to emulate full HD, Auto View which senses the room's brightness and adjusts the picture according

Ross 32" Single Arm Tilt and Swivel LCD Wall Mount
Suitable for televisions from 17-32" and up to 20kg in weight, this LCD TV mount can swivel into almost any position to guarantee the perfect viewing angle. It features an integrated spirit level to ensure a level installation, has pockets for tidy cables and is compatible with all major TV brands.

Bosch TDA5620GB POWER II Steam Iron
The Bosch Power 2750W Steam Iron is among its top-of-the-range models and can be used either horizontally or vertically. Clean and durable, its anti-limescale system prevents build-up of calcification, it self-cleans and the no-drip system prevents water getting on the fabric if you iron before it's hot enough - although at 2750W, the Bosch Power will heat up super-fast. The specially treated, scratch-proof ceramic soleplate ensures durability and smooth gliding for creaseless performance, while the stea

Remington Shine Therapy Ceramic Conditioning Digital Straightener
The Remington Shine Therapy Ceramic Conditioning Digital Straightener creates beautifully straight locks at a temperature setting best suited to your hair type, while conditioning your hair for maximum shine. This straightener features "next generation" ceramic plates infused with a blend of shine enhancing conditioners and avocado oil, rich in vitamins A, E and D. The conditioners evenly emerge through the coating during styling to provide a super smooth glide. Shine Therapy leaves your hair healthier look

Sainsbury's 1200W Travel Hairdryer
This handy travel dryer folds up into a compact unit, ideal for tucking into a suitcase. With two heat and speed settings it offers flexible hair care on the run, while a cool shot enables you to set your style. It adjusts between 120V and 240V for maximum versatility and is presented in a sleek black and silver colourway.

Duracell Rechargeable C Batteries 2 Pack
These NiMH rechargeable batteries are ideal for low drain everyday devices and are capable of being recharged up to 1,000 times.

Ross 1m 2 Phono to 3.5mm jack
If you're looking for a cable to connect your MP3 player or laptop to a stereo, this is the cable you need. The 3.5mm jack fits into all headphone sockets on small electrical appliances, and the twin phono cables will fit into amplifiers, mixers or the AUX socket on your stereo.

Wasgij Destiny 8 - High Season
This 1000 piece puzzle is for serious jigsaw fans. Wasgij, which spells jigsaw backwards, has created a topsy-turvy game whose finished image is not the one shown on the box! Expect frustration and a lot of fun as this challenging game for children aged 12 + starts to take shape. The picture on the front of the box gives a clue as to the final picture you must piece together. The perfect game for training your brain, encouraging team-work or entertaining yourself during cosy days inside.

Lausanne Corner Chaise Madras Leather Chocolate Left Hand
For when you really want to stretch out the contemporary-styled Lausanne corner chaise offers luxury lounging for the bigger room. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled . UK-made, this corner chaise looks great in a wide range of modern decors and offers supreme comfort. The leather is corrected and pigmented - for a more detailed explanation of these terms see our Furniture Buying Guide. As this product is made to order, pl

Fisher Price Bounce & Spin Zebra
This sit-on zebra will help your little one to develop balance and confidence as they grow. A sturdy non-slip base provides a strong support for the spinning and bouncing zebra. Songs, sounds and lights accompany play for an all round fun, sensory experience. The plastic handle grip is wipe-clean and comfy to hold. Requires 3 x AA batteries (not included). Suitable for children aged 12 months+.

JVC Green Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a verdant green to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best f

Playmobil Animal Rescue Centre
Kids who like animals will love caring for them in the Playmobil Animal Rescue Centre. The set includes a vet and two children, two comfortable stables, a fenced recreational paddock, pony, donkey, calf, sheep, lamb, goat and kid, and food for the animals. There are also plasters and lots of accessories. The perfect toy for aspiring vets and young animal-lovers! For more than 50 years, Playmobil has been a world-leading manufacturer of high quality, safe, enjoyable toys for children. The cheerful, brightly

Danica Hemstitch Ivory Napkins
Dine in style with Danica Hemstitch Ivory Napkins made from 100% cotton. Machine washable.

Fisher Price Peek-a-Boo Piano
Attach this soft piano to your child's crib and let it entertain with soft lights and 10 different songs. As baby learns to kick he or she can activate the sounds, so teaching the laws of cause and effect in a fun and gentle way. As children grow, the piano can be placed on the floor and touching each key will encourage a different tune. Requires 3 x C batteries, which are included in the pack. Suitable for children from birth.

Toshiba 37RV635DB 37" Full HD 1080p Digital LCD TV
This fantastic Toshiba LCD TV is a piece of state-of-the-art technology. With Meta Brain, resolution+, active vision II and autoview, amid a range of other features like gameview, JPEG viewer and eco panel, it's sure to keep you entertained. Resolution+ and Active Vision II technology enhance edge detail and texture while providing the sharpest, richest and highest-definition quality possible. The autoview function means the television will adapt to its surroundings, taking into account both the onscreen c

Daisy Single Bed
Designed for the little princess in your life, the Daisy range of furniture is finished in white to complement any colour bedroom. The Daisy Single Bed features a high headboard and a low footboard with a small shelf, feet that taper and, of course, the daisy motif. With a frame of painted rubberwood, this furniture is designed to take the inevitable knocks and bumps of life and still look good, and will blend beautifully with other pieces from the Daisy range. Some self assembly is required and note that

HP 337 Black Ink Cartridge
The HP 337 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 337 ink cartridge - HP Deskjet 5940, HP Deskjet 6940, HP Deskjet 6980, HP Deskjet D4160, HP Officejet H470/b/wbt, HP Officejet 6310/6315, HP Officejet K7100, HP Photosmart 2570, HP Photosmart 2575, HP Photosmart C4180/C4190, HP Photosmart D5160, HP Photosmart 8050. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for d

Different By Design 24% Lead Crystal Wine Glasses 2 Pack
Ideal for any red wine and with an elegant stem, these 24% lead crystal glasses are ideal for more special occasions. They come gift boxed and would make a lovely housewarming, engagement or wedding present for any wine lover. Lead crystal and hand cut, these glasses are dishwasher safe.

Russell Hobbs Marco Pierre White Hard Adonised Grey Cookware 5 Piece Set
Michelin-starred chef Marco Pierre White has teamed up with premiere cookware manufacturer Russell Hobbs to create this 5 piece cookware set. Set includes a 24cm milk pan, 3 pans in ascending size (16, 18 and 20cm) - complete with snug fit lids to lock in heat and moisture - and 1 deep fill 24cm frying pan. All pans have aluminium bodies for excellent heat distribution and conduction, while their hard anodised outer layer makes them durable. Slender, easy grip handles in stainless steel look stylish and fee

Milton King Size Bed
Part of the Milton bedroom range, the Milton King Size Bed is a traditional bed in ash, finished with a medium gloss varnish that enhances the attractive grain of the wood. The high, wood-panelled headboard matches the lower footer in the same panelled design. Unvarnished wooden slats support the mattress, and these screw into place to avoid slipping. The bed has 2 additional legs in the centre for extra support. This lovely bed is made from solid natural white ash (a hardwood) and ash veneer. It will ble

Star Wars Clone Wars Electronic Lightsaber
Any young intergalactic warrior needs his or her own electronic lightsaber to fight the Clone Wars alongside the heroic Jedi or the tyrannical Sith. The lightsaber is the weapon of choice for both sides in the fight for freedom or domination. At the touch of a button the spring-activated blade of the lightsaber extends from its hilt - just like in the movies - to almost a full metre in length! The battery-operated lightsaber emits a realistic power-activated buzz and illuminates exactly like Anakin Skywalk

in-tune 2nd Generation iPod Touch Leather Case
Protect your iPod Touch with this specifically designed leather case. Folding up to look like a wallet, your iPod is tucked away safely in its own compartment. With a strap incorporated into the design, you can hook in securely on your person or slide it into your pocket. With two credit card sized pockets you can also put in your plastic, meaning that you can keep your personal belongings in the same place when travelling around. The case also includes a screen and dock protector - ensuring that your iPo