Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Sainsbury's 1800W HairdryerWestern Digital My Passport Essential 250GB Portable Hard Lunch on the Go Lunch BoxChef'n Garlic MachineNigella Living Kitchen Storage JarDifferent by Design Goose Feather and Down PillowPhilips Rotary Cheetah Shaver 7380Draper 18V Cordless Rotary Drill and CaseLEGO Bionicle Fero and SkirmixHP 45 Black Ink CartridgeTu Circles Print Duvet Set BlackSainsbury's Shaggy Chenille Bath Mat WhiteOral B Sensitive Brush Heads 2 PackGallery Classic Ornate Mantle Mirror BlackHigh School Musical Prom Queen Duvet SetOral B Vitality Sonic and Timer ToothbrushAutocare Jump Leads 3mLe Creuset Rectangular Roasting Tray Volcanic 19cmWii Play for Wii by NintendoBreville 4 Slice Toaster Stainless SteelTu Water Hyacinth 4 Drawer Tall StorageJVC Green Gumy Air Cushion HeadphonesTu Large Stainless Steel Mixing BowlFisher Price Bright Board ScooterHP 45 Black Ink CartridgeTu Rectangular Chopping BoardCity Skyline Wall ArtTu Satin Square Quilt ChocolateDark Wood Hangers 2 PackOdyssey Towel Palm
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Oak Effect Filing Cabinet
This Oak Effect Filing Cabinet is an attractive filing cabinet for a home office or study. Made in a contemporary style from particle board with an oak effect finish, it's equipped with two file drawers for storage of important paperwork. The cabinet holds A4 hanging files (not included) so that you can keep all the bills, contracts and other documents you need, neatly stored away and organised. The unit is lockable and is equipped with castors for easy transport. The Oak Effect Filing Cabinet requires s

Tu Black Aluminium 14cm Milkpan
Hot cocoa time? The Sainsbury's own brand leads the pack with this aluminium milk pan. This milk pan heats evenly and is suitable for gas or traditional electric hobs. The moulded spout makes for easy pouring. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handle, this piece of elegant and long lasting cookware will serve you for years to come. Not suitable for induction hobs.

Lilbourne Chair Alaska Leather Chocolate
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is semi aniline with a cracked wax finish - see our Furniture Buying Guide for explanations of different leather grades. As this product is made to order, please note

Tu Silver Plated Frame 6x8"
This beautiful, elegant and simple photo frame is plated in beautiful, shining silver. The faux suede backing with its own stand and white mount will ensure that your photographs are well-protected and stylishly displayed. Whether placed on mantle, table, piano, desk or bedside, this silver plated frame adds a touch of class to any room.

Autocare Jump Leads 3m
An essential piece of kit for your car, because you never know when you'll need them to get yourself, or someone else out of a jam. These heavy duty cables are rated up to 400A and are suitable for cars with engines up to 3.5L. The colour coded, insulated croc clips insure both your safety, and correct connections every time. The PVC covered wire is extra flexible and heat, oil and acid resistant. The 3m cable is 100% copper. 1 year guarantee.

Premium 14" Holdall Croc Black
Feed the croc! This cabin-sized holdall/vanity case style bag with zip top opening and twin grip handles is a stylish place to stash all you're bits when on the move.

Abbey 4 Drawer Chest
The Abbey 4 Drawer Chest is made from solid sustainably sourced pine, stained an attractive mellow brown. Solid wooden knob style handles complete the classic cottage look, creating a piece of furniture that suits a broad variety of decor styles. The bevelled edges on the top and drawer fronts match the rest of the Abbey bedroom range. Self assembly is required. Note that it is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intende

Duracell Rechargeable AA Batteries 4 Pack
These NiMH rechargeable batteries are ideal for low drain everyday devices and are capable of being recharged up to 1,000 times.

Nicky Clarke 2000W Turbo Hair Dryer
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. The Nicky Clarke 2000W Turbo Dryer is great for everyday styling and drying. This 2000-watt high-power hair dryer features a turbo button for extra fast drying, three heat and two speed settings to suit a range of hair types. The cool shot button will set your style, and the styling concentrator is a huge help for precision drying. The Nicky Clarke 2000W Turbo Dryer carries a 1

Tu Stoneware Mixing Bowl Blue
An absolute necessity for bakers, chefs and kitchen helpers everywhere! This practical Stoneware Mixing Bowl is great for a multitude of kitchen uses and doubles as attractive tableware. Whether you're baking a cake or serving a fruit salad, concocting a sauce or proving bread dough, the Sainsbury's mixing bowl is ideal. The solid stoneware structure and exterior sky blue glaze with white interior make this a beautiful addition to your kitchen. It's also versatile, hard wearing and convenient. Heat resis

Tu Cushion and Throw Set Red
A pair of cushions and a soft tasselled throw are the perfect accessory when you need some extra comfort. The soft chenille-like texture makes the set very gentle on the skin and the cushions are perfectly stuffed with just the right amount of padding. Bound with satin ribbon, this set makes a great housewarming gift. The throw measures 100cm x 150cm, while the cushion measures 38cm x 38cm. Machine wash at 40°C.

JVC Purple Gumy Headphones
JVC's Gumy headphone range has been designed to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a fabulous purple to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

BSA Dakota 26" Dual Suspension Men's Mountain Bike, Steel/Blue/Black
A highly functional mountain bike, with suspension on both the rear and front help you navigate difficult terrain with maximum comfort. The frame is made of steel, which also absorbs vibrations better than aluminium. The steel, black and lightning blue design keeps things looking fast and modern, without being too flashy. Shimano front and rear gears assure problem-free gear changes between 18 gears. Alloy V-brakes keep weight down and stopping performance high, while the dual-suspension, standard sized mo

HP Colour LaserJet CP1215 Printer
Print quality pictures with the HP Colour LaserJet CP1515n Printer. Able to print up to 12 pages per minute in monochrome or 8 ppm in colour using in line colour laser printing technology, it has a maximum printer resolution of 600 x 600 dpi and connects to your computer via USB. The printer is flexible and easy to use. For use with PC systems, it's compatible with operating systems Microsoft® Windows® 2000, XP Home, XP Professional and Server 2003 and is certified for Windows Vista®. The pack also includ

Sylvanian Families Family Car
The Sylvanian Families Car is a saloon model designed to accommodate two adults, two children and two babies. The figures are not included, but the car comes with by two removable baby car seats and picnic hamper. Suitable for ages four and up.

Kenwood kMix Stand Mixer Peppercorn
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. The peppercorn black Kenwood kMix Stand Mixer embodies the Kenwood Chef values in a chic, stunning design. It's the perfect baking tool. With its balloon whisk, K-beater, spatula and dough hook, you can create any pastry delight you fancy. It even has a fold function for lighter pastries and cakes. The kMix's durable, solid aluminium body is non slip for work

Mitre Alto Size 5 Football
A size 5 football with white, red and black design. Created with recreational quality and play on grass in mind, this is a great basic football for occasional use and friendly games.

Catherine Lansfield 300 Thread Count Fitted Sheet Natural
The Catherine Lansfield linen range is the last word in comfort and luxury. The pure, combed, cotton sateen percale 300 thread count of this fitted sheet not only makes for sheer bliss, but it's also fully machine washable. Comfortable, luxurious and convenient! The basic, natural linen shade of the Catherine Lansfield range is ideal to give any bedroom a feel of organic beauty. Machine wash at 40°C.

Nicky Clarke Pro Ceramic Curling Tong
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Control and style gorgeous curly locks with the Nicky Clarke Pro Ceramic Curling Tong. The curler uses ceramic technology to rapidly heat up to its improved maximum temperature of 220 degrees - ready to use in just five minutes. The ceramic coated barrel also ensures even heat distribution and is kinder to your hair, leaving perfectly smooth curls, spirals and waves. The digital

Newark Set of 2 Dining Chairs
The Newark Set of 2 Dining Chairs is a pair of contemporary dining chairs covered with dark brown cushioned faux leather. A high back offers support and gives the chairs a distinctive look. Stained wood veneer legs complete the contemporary look. These chairs coordinate with the Newark Dining Table. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured

Compaq CQ60-313SA 15.6in 2.1GHz Laptop
This medium-sized laptop from Compaq offers an amazing set of features for the price. Great for users who want a more computer on a smaller budget. This model boasts a 15.6-inch screen and a fast, dual core processor, in addition to a range of other features. The 15.6-inch widescreen (1366x768) is brilliant for seeing everything you need to, and is also great for watching movies. The 2.1GHz AMD Athlon" X2 Dual-Core Processor for Notebook PCs is fast enough to run most programs quickly, while the 3GB of mem

Hoover Captor Mains Handheld Vac
The Hoover Captor Mains Handheld Vac is a powerful, compact hand held vacuum cleaner for home and car. The 750W motor is mains driven for extra power and delivers 102 air watts of suction. The bagless cylinder design means the 0.4 litre capacity canister is hygienic and washable - no shopping for expensive, environmentally harmful replacement bags. The turbo brush tool, ideal for deep cleaning sofas, mattresses, furniture and car interiors, plus flexible hose, crevice tool and upholstery brush all fit into

LEGO City Farm
LEGO City needs fresh food and farm produce, so help stock the larders of the city with the LEGO City Farm. The farm set contains farm buildings, tractor and trailer, grain silo, equipment, two male farmer mini figures, a female farmer mini figure and animals: cow, bull, dog and cat. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the imagination and de

Fuji Finepix F200EXR 12-Megapixel 5x Zoom Digital Camera
This glossy black and silver compact camera has everything you need in a little camera: urban style and great image quality in a small package. A 12-megapixel, EXR sensor takes high resolution images even in dark conditions where other compact cameras struggle, while the great 5x zoom lens (28mm-140mm equivalent) allows you to shoot true wide angles and get very close to your subject without moving. A great zoom range, as well as the option for full manual control such as this on a compact camera means this

Canon EOS 40D 10.1 Megapixel Digital SLR with 17-85mm Lens Kit
The Canon 40D is a mid-range Digital SLR from Canon, offering amazing picture taking ability in a sturdy, magnesium alloy body, covered in professional black. It fills a niche in the market often called 'semi-professional', offering professional image quality and features, lacking only a few aspects for which most people don't have a need. The 10.1 megapixel APS-C sized sensor captures stunning detail at up to 6.5 frames per second. If you're really serious about digital photography, a DSLR like the Canon

Sabichi 24cm Stockpot
Enjoy cooking with this heavy-duty 24cm stockpot and lid from Sabichi. Made from shiny stainless steel it is straight-sided and is suitable for use on gas and electric hobs. A 3mm encapsulated base allows for even heat distribution so you're less likely to burn your food. The tempered glass lid has a steam vent and a stainless steel handle. Easily cleaned as it is dishwasher safe, it will make a great all-round, everyday cooking pot. 2 year guarantee.

Prolux Large Square Shower Screen
The Prolux Large Square Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with polished silver effect aluminium fittings. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions, and the integrated towel rail and shelves are handy additional features. Elegant and functional, the screen will comp

LEGO Creator Stegosaurus
For young dinosaur enthusiasts and aspiring palaeontologists everywhere, it's the LEGO Creator Stegosaurus. This fierce Jurassic herbivore has armour fins, powerful jaws, spiky tail and light-up eyes. And if you feel in the mood for some other prehistoric "thunder lizard", simply rebuild your Stegosaurus into a T-Rex or a Pterodactyl! The set contains 731 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted

Tu Circle Embroidery Duvet Set Green
Give your bedroom a lift with this fresh looking pillowcase and duvet set. A leafy green panel with circle embroidery gives a splash of colour to any room. The single set contains one duvet and pillowcase, the double and kingsize sets have one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Easy Karaoke Country Classics
Beat the recession by organising a fun karaoke night in! Easy Karaoke Country Classics is a set featuring loads of hit country tracks - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!